IIM Books & Course Materials To Buy via Amazon.in instantly (valid for Executive Courses too)

What are the books IIM A, B, and C follow for finance, marketing, strategy and operations management?

I will talk about the broad areas, and how much they are driven by cases vs. readings/books. For the various areas i.e. economics, marketing, operations, finance, and strategy the books that we follow are:

Economics
The courses are entirely theory-driven

Finance and Accounting
The courses are largely driven by books and less by cases

Marketing and Business Research
The courses are largely driven by cases and less by books

Operations Management
The courses are largely driven by cases and less by books

Strategy
The courses are driven equally by cases and books

Others

Leave a Reply

Your email address will not be published. Required fields are marked *